What We Do

Lextel is a specialist thought leadership agency for law firms and legal tech providers.

In a market where there are many technically skilled individuals, providing insights is a powerful way for law firms to demonstrate why their team is different.

High-quality content and well-produced thought leadership reinforce the trust that in-house counsel give to firms, provide the added value that clients crave from their external advisers, and broker new relationships within clients and prospects.

But making content marketing work for law firms is a challenge. Lawyers are under pressure to deliver billable hours. They often lack clarity on what clients want. There is a bewildering choice of marketing options. And partners want to see a clear return on investment.

Lextel is the first global marketing agency dedicated to the legal industry. Founded by legal editors, former in-house counsel and marketing managers from leading commercial firms, we have devised proprietary programmes to transform how firms deliver their marketing to generate new relationships and drive business growth.

k

CounselConnect®

Our flagship programme for generating new business reveals how to target the best-fit clients; which channels to invest in for professional services; and how to scale the programme across the firm.

Thought Leadership

Producing original research that assists clients to forecast and manage risks and opportunities will establish your firm as an authority in the market. 

Client insights

High-quality content is the foundation of marketing success. We support law firms by producing reports, newsletters, videos and podcasts on both a project and retainer basis. 

Social media & PR

We offer a one-stop shop combining content, marketing and PR that enables you to communicate effectively with your target audiences.

Website audits

We review websites for security, content, structure and their optimisation for search engines.

Submissions & Awards

We have achieved better rankings for law firms in Chambers, Legal 500 and IFLR 1000 as well as winning ALB and In-House Counsel Community awards for our clients.

Free Consultation

Would you like a free consultation to discuss your project in confidence?

We have advised clients in over 40 countries including all the major financial and legal centres.

Lextel in numbers

Global locations

Jurisdictions served

Client growth (2020)

Our work

Our clients include commercial law firms, individual partners and legal tech suppliers

What our clients say

“Stephen Mulrenan assisted Herbert Smith Freehills on a business development initiative for directories in which he was able to skilfully communicate the synergies of the newly merged firm.”
Lisa Leong,

Head of Business Development (Asia-Pacific), Herbert Smith Freehills, Hong Kong

“With Lextel’s assistance we saw a huge shift in our Chambers rankings, and we are looking forward to collaborating once again.”
Aarti Pandit,

Associate, AZB & Partners, India

“James Nurton helped our team by expertly interviewing our partners and reviewing the style and effectiveness of our existing content.”
Valentina Ciolino,

PR Manager, Bristows LLP, UK

“Thank you very much for the sessions, presentations and for additional materials. It was really helpful and we gained plenty of insights.”
Tereza Svobodová,

Marketing and Business Development Manager, Czech Republic, Wolf Theiss