About Us
Our Story
When we were researching how best Lextel could serve the legal market, our first thoughts were not around what law firms needed but what their clients were asking for.
As legal editors, we had spent many years creating content for and about the buyers of legal services so we consulted with in-house counsel as well as law firm marketing teams in the UK, US, Singapore, Ireland, France, Australia and Hong Kong.
While speaking to law firms was very helpful in identifying how Lextel might assist them, it was our discussions with banking and corporate counsel that made it clear there was a major gap between what clients wanted in terms of insights and thought leadership and what was being offered to them.
As one UK law firm marketing director said there was a disconnect between what clients perceived as valuable and what law firms were producing.
- Firms were only likely to give insights which assisted clients when that was part of formal advice.
- There was little attempt to provide sector-focused and tailored content.
- And firms were missing out on the opportunity to demonstrate how they were adapting to the changing demand for their services in terms of innovation or diversity.
On the law firm side, marketing and BD teams were struggling to get lawyers to engage with clients through content and to get data on what was working. If the latter was not there, the former was harder to change.
We thank firms for their feedback. Lextel has been created not only to help firms deepen their relationships with clients and prospects but also to help firms work more collaboratively so that partners, associates, business development and Marcomms teams benefit from a diverse and complementary skillset in driving their client relationship development.
The Benefits of Working With Us
Access to specialist advice
Fixed fee arrangements
We provide fixed not hourly rates so that you know what your spend will be and we work to deliver on agreed performance indicators without incurring additional charges.
Save time and resources
Avoid ‘spray and pray’ marketing
We undertake research with target clients to ensure that your team is addressing the current challenges of clients and prospects and delivering content which builds new relationships.
Motivate your teams
Track your return on investment
Free Consultation
Would you like a free consultation to discuss your project in confidence?
Our Team
Combining legal industry expertise with digital marketing specialists, our team brings a data-driven approach to legal marketing and business development.
Stephen Mulrenan
PARTNER, APAC & EMEA
Stephen is an editor focusing on banking and financial compliance, M&A and capital markets with 20 years’ experience in the legal publishing field. He has most recently been a senior content editor for FT Live and the International Bar Association having previously worked as Managing Editor of Compliance Insider and AsiaLaw in Hong Kong. He was launch Editor of Asian Legal Business in Sydney and managed successful annual law awards in Beijing, Shanghai, Hong Kong, Tokyo, Singapore and Sydney. He was also Editor of The Legal Insider for Lexis Nexis and Editor of IFLR 1000.
ACADEMIC QUALIFICATIONS
- BA Hons International and Political Studies (Coventry University)
- International Student Exchange (Rowan College of New Jersey, US)
- The Frank Denning Memorial Award (University of Vienna, Austria)
CONTACT DETAILS
T: 44 20 7193 7248
E: smulrenan@lextelpartners.com
Richard Forster
PARTNER, EMEA
Richard began his editorial career with International Financial Law Review, which he edited for three years launching the M&A and global equities surveys and where he launched the IFLR Awards for Asia. He subsequently became Managing Editor for IFLR 1000 and International Tax Review and then Group Publisher for Legal Media Group, where he was responsible for Euromoney’s legal publishing and events division with teams in London, New York and Hong Kong. He has written for Euromoney, Project Finance, Euroweek, IFLR, International Tax Review and the Financial Times and has been an editorial adviser to the World Bank, ITU, Asian Development Bank, IDB and OECD. He is a qualified solicitor and worked for SJ Berwin & Co in London and Brussels and in-house at Schlumberger in Paris.
ACADEMIC QUALIFICATIONS
- Maîtrise (LLM) in French Law (Université de Paris I (Panthéon-Sorbonne))
- LLB Hons (King’s College London)
James Nurton
PARTNER, EMEA
James has worked as an editor and journalist for 21 years specialising in intellectual property law and practice. He was Editor of Managing Intellectual Property from 2000-2017 managing all editorial content for the magazine and online including the annual rankings of the world’s IP law firms. He launched the conference newspapers for INTA, AIPPI and AIPLA events and has originated and moderated conferences, webinars and awards dinners for Managing Intellectual Property and organisations including EPO, WIPO, EUIPO, INTA, ECTA, UCL-IBIL and Fordham IP Institute. He is a member of MARQUES Communication and Membership Team and was an INTA Committee member.
ACADEMIC QUALIFICATIONS
- MA Historical Research (Birkbeck College, London)
- BA First Class Hons Modern History (Oxford University)
CONTACT DETAILS
T: 44 20 7193 0781
E: jnurton@lextelpartners.com
Maura O’Malley
LEAD EDITOR, EMEA & NORTH AMERICA
Maura has a BSc in biotechnology and MSc in science communication and began her career in scientific publishing, working for Elsevier and Informa.
She has been editing and writing about the legal sector, predominantly intellectual property and life sciences, for over 13 years.
As well as IP she has also written and edited extensively in the veterinary medicine, midwifery and biomedicine spaces.
Bonnie de Jonquieres
LEAD EDITOR, APAC & EMEA
Bonnie has over 15 years’ experience primarily in legal marketing and communications providing strategic support to lawyers across a range of practice areas. Bonnie worked in Asia (Beijing, Singapore and Hong Kong) before relocating to the UK in mid-2022.
While in Hong Kong, she led PR and Communications for Paul Hastings and co-managed the marketing and business development function across Asia-Pacific for seven years before joining local disputes boutique firm Gall where she was Head of Marketing. Bonnie has led legal and marketing teams on events, webinars, submissions, client communications, media interviews and thought leadership.
At Lextel Bonnie is working on content marketing campaigns as well as drafting directory and award submissions. She is a law graduate and speaks Mandarin and Cantonese at intermediate level.
ACADEMIC QUALIFICATIONS
LLB Law Honours from the University of Nottingham, UK
Six-month Intensive Chinese Mandarin Course at Tsinghua University, Beijing
Neeraja Balakrishnan
LEAD EDITOR, APAC & EMEA
Neeraja is a qualified lawyer with over eight years’ experience working in some of India’s leading law firms. Most recently she was a senior associate at AZB & Partners, where her work focused on international arbitration in particular for insolvency and regulatory disputes. During her time at AZB, Neeraja wrote articles and created thought leadership for the firm as well as organising training and seminars and drafting submissions.
Neeraja has a master’s degree in law from Harvard Law School and brings with her an in-depth understanding of both law and law firm operations.
ACADEMIC QUALIFICATIONS
- LL.B, ILS Law College, University of Pune
- LL.M, Harvard Law School
Natalia Tejedor
DIRECTOR OF SUBMISSIONS
Natalia is a legal directories expert who has focused exclusively on this area since 2010. She has a proven track record achieving and improving law firm rankings in the major directories, including Chambers and Partners and the Legal 500.
Natalia spent 5 years at Chambers and Partners, where she was responsible for Spanish and Portuguese rankings and researched a range of other markets across Europe and Latin America. She has first-hand understanding of the research process and the reasoning behind the rankings, and uses this unique insight to advise law firms on their directories strategy, helping them make the best possible submissions.
ACADEMIC QUALIFICATIONS
Degree in English Studies from the University of Valladolid and a Postgraduate Certificate in Research Training from the University of Hull.
Erasmus year at University College Dublin
Diploma in Icelandic for Foreign Students from the University of Iceland.
Mak Mengal
BUSINESS DEVELOPMENT DIRECTOR
Before joining Lextel, Mak worked on content marketing campaigns for blue chip corporates including Siemens, HERE, Mastercard, Deutsche Telekom, EY, Novo Nordisk and Nokia. He brings a wealth of best practices and digital marketing skills to the legal sector including inbound marketing skills, social media expertise and the use of data analytics, tools which companies routinely employ in their client relationship management.
At Lextel, Mak assists law firms to deliver their business development goals through account-based marketing and thought leadership campaigns.
CONTACT DETAILS
E: mak.mengal@lextelpartners.com
Teresa Tam
LEAD EDITOR, APAC & EMEA
Teresa has more than 25 years of integrated marketing, communications, translation, project management and media relation experiences in the private and public sectors in Hong Kong. She has spent the last 15 years in the legal sector, playing a regional business development role for firms such as Herbert Smith Freehills, Skadden, Arps, Slate, Meagher & Flom, Norton Rose Fulbright, Minter Ellison and Mayer Brown. Teresa is very experienced in tailoring bilingual pitches and preparing marketing materials as well as promoting firms through directories, league tables and awards submissions. Previously, she was an editor of a bilingual trade magazine and two in-house publications. Teresa speaks Cantonese, Mandarin and English.
ACADEMIC QUALIFICATIONS
- Master’s degree in Communications (Hong Kong Baptist University)
Nigel Savage
ASSOCIATE PARTNER, NORTH AMERICA
ACADEMIC QUALIFICATIONS
- BA Hons Law, Modern Languages (French and Russian) (University of Cambridge)
Willem Fast
PARTNER, BUSINESS DEVELOPMENT
Willem joined Lextel in 2020 as a partner and has over 15 years’ experience in working with governmental, corporate and legal clients driving their business development through strategic marketing campaigns and inbound programmes.
Having started his career at Baker McKenzie, Willem has since held a number of leadership roles at UBM, Autonomy, Hewlett Packard and Oracle. He holds a Master’s Degree in Economics from the University of Amsterdam, and speaks Dutch, English, German and Spanish.
At Lextel, Willem leads the business development team working with client law firms to blend content and technology to deliver their business goals.
CONTACT DETAILS
T: +44 7576 675766
E: wfast@lextelpartners.com
Folkert Leffring
DIGITAL MARKETING MANAGER
Folkert Leffring is a multilingual marketing professional with over a decade of experience in the international media industry. He focuses on lead generation for public sector vendors though integrated inbound campaigns and has worked with multinationals as well as scale-ups and start-ups. Folkert holds a Bcom Marketing Communications degree in International Business and Languages from the Utrecht Business School and a Digital Marketing degree from ESIC Business School.
Jonathan Andrews
LEAD EDITOR, EMEA & LATIN AMERICA
Jonathan is an experienced editor, copywriter and communications professional, who has edited publications for the World Bank, UN, OECD and ITU. He was editor of Cities Today, which focuses on innovation in the public sector covering transport, IoT, energy and smart cities. With regard to content marketing, Jonathan has advised companies such as Deloitte, IBM, Ericsson, Accenture, Siemens, Mastercard, Uber and PwC. Jonathan is a graduate of the University of Sydney with a bachelor’s degree in Economics and International Relations.
Louise Heath
LEAD EDITOR
Louise began her career as a graduate trainee in journalism at Euromoney Legal Media Group. While there she edited two editions of the International Financial Law Review 1000 and was responsible for recruiting and training a team of journalists and researchers.
She then joined City law firm Field Fisher Waterhouse in the marketing department before moving to the Mayor of London’s press office as part of the media monitoring team.
Before Lextel, Louise spent 20 years working for the access to justice charity, Legal Action Group, as deputy editor and then editor of its monthly journal Legal Action, which won the British and Irish Association of Law Librarians’ Legal Journals Award six times during her time at LAG.
Academics
BSc Honours degree in Human Sciences from Sussex University (2.1) and an MSc in Politics and International Relations from Southampton University.
Professional member of the Chartered Institute of Editing and Proofreading.
Christina Wouters
LEAD EDITOR, EMEA
Christina is a qualified solicitor who began her legal career at Freshfields. She subsequently gained a degree in nutrition before co-founding, growing and successfully exiting two businesses in the food and nutrition sectors. Having returned to the legal industry, she combines her business acumen with legal training, writing and communication skills. Christina has written numerous winning submissions for UK, European and Asian awards and also has broad experience assisting with directories submissions and writing for trade publications.
ACADEMIC QUALIFICATIONS
BA First Class Hons Jurisprudence (Oxford University)
BSc Nutritional Therapy (University of West London)
Mike Nash
ASSOCIATE PARTNER, EMEA
ACADEMIC QUALIFICATIONS
- BA History (University of Southampton)
Richard Boal
GRAPHIC DESIGN AND ART DIRECTOR
Rachel Southcott
DIGITAL MARKETING MANAGER
Rachel has more than 6 years’ experience as a digital marketing practitioner working with firms in financial and professional services. Prior to working with Lextel, she was an Executive Marketing Director at a fintech startup where she recruited and led a team of five having previously worked in a marketing role for a UK law firm. She specialises in advising law firms on inbound marketing including data building for CRMs; social media management; and how to use content to build authority with clients and prospects.
Rachel uses HubSpot to create inbound marketing campaigns across different platforms delivering high-quality content through automated workflows. She advises firms on how to use technology to improve their marketing returns and how to implement data-driven strategies to provide measurable results.