About Us

Our Story

When we were researching how best Lextel could serve the legal market, our first thoughts were not around what law firms needed but what their clients were asking for.

As legal editors, we had spent many years creating content for and about the buyers of legal services so we consulted with in-house counsel as well as law firm marketing teams in the UK, US, Singapore, Ireland, France, Australia and Hong Kong.

While speaking to law firms was very helpful in identifying how Lextel might assist them, it was our discussions with banking and corporate counsel that made it clear there was a major gap between what clients wanted in terms of insights and thought leadership and what was being offered to them.

As one UK law firm marketing director said there was a disconnect between what clients perceived as valuable and what law firms were producing.

Firms were only likely to give insights which assisted clients when that was part of formal advice.
There was little attempt to provide sector-focused and tailored content.
And firms were missing out on the opportunity to demonstrate how they were adapting to the changing demand for their services in terms of innovation or diversity.

On the law firm side, marketing and BD teams were struggling to get lawyers to engage with clients through content and to get data on what was working. If the latter was not there, the former was harder to change.

We thank firms for their feedback. Lextel has been created not only to help firms deepen their relationships with clients and prospects but also to help firms work more collaboratively so that partners, associates, business development and Marcomms teams benefit from a diverse and complementary skillset in driving their client relationship development.

The Benefits of Working With Us

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Access to specialist advice

We only focus on marketing and business development for legal services. This gives us a deep understanding of the needs of law firms and their clients which a generalist agency cannot match.

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Fixed fee arrangements

We provide fixed not hourly rates so that you know what your spend will be and we work to deliver on agreed performance indicators without incurring additional charges.

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Save time and resources

Our submissions team streamlines directory processes to produce high-quality submissions so fee earners and BD teams can focus on client work. Our thought leadership teams show you how to make efficient use of fee earner input and how to use technology to measure and optimise returns on investment.

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Avoid ‘spray and pray’ marketing

We undertake research with target clients to ensure that your team is addressing the current challenges of clients and prospects and delivering content which builds new relationships.

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Motivate your teams

Engaging lawyers to undertake business development is not just a case of offering financial incentives. Our programme builds on their professional skills to motivate and inspire lawyers to undertake business development with a programme tailored to their capacity and needs.

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Track your return on investment

You cannot manage what you cannot measure. With our inbound marketing tools, you can track engagement, RFP and tender outcomes, campaign performance, client feedback and new business wins.

Free Consultation

Would you like a free consultation to discuss your project in confidence?

Book a Consultation

Our Team

Combining legal industry expertise with digital marketing specialists, our team brings a data-driven approach to legal marketing and business development.

Stephen Mulrenan

PARTNER, ASIA-PACIFIC/EMEA

Stephen is an editor focusing on banking and financial compliance, M&A and capital markets with 20 years’ experience in the legal publishing field. He has most recently been a senior content editor for FT Live and the International Bar Association having previously worked as Managing Editor of Compliance Insider and AsiaLaw in Hong Kong. He was launch Editor of Asian Legal Business in Sydney and managed successful annual law awards in Beijing, Shanghai, Hong Kong, Tokyo, Singapore and Sydney. He was also Editor of The Legal Insider for Lexis Nexis and Editor of IFLR 1000.

ACADEMIC QUALIFICATIONS

BA Hons International and Political Studies (Coventry University)
International Student Exchange (Rowan College of New Jersey, US)
The Frank Denning Memorial Award (University of Vienna, Austria)

CONTACT DETAILS

T: 44 20 7193 7248
E: smulrenan@lextelpartners.com

Richard Forster

PARTNER, EMEA

Richard began his editorial career with International Financial Law Review, which he edited for three years launching the M&A and global equities surveys and where he launched the IFLR Awards for Asia. He subsequently became Managing Editor  for IFLR 1000 and International Tax Review and then Group Publisher for Legal Media Group, where he was responsible for Euromoney’s legal publishing and events division with teams in London, New York and Hong Kong. He has written for Euromoney, Infrastructure Finance, Euroweek, IFLR, International Tax Review and the Financial Times and has been an editorial adviser to the World Bank, ITU, Asian Development Bank, IDB and OECD. He is a qualified solicitor and worked for SJ Berwin & Co in London and Brussels and in-house at Schlumberger in Paris.

ACADEMIC QUALIFICATIONS

Maîtrise (LLM) in French Law (Université de Paris I (Panthéon-Sorbonne))
LLB Hons (King’s College London)

James Nurton

PARTNER, EMEA

James has worked as an editor and journalist for 21 years specialising in intellectual property law and practice. He was Editor of Managing Intellectual Property from 2000-2017 managing all editorial content for the magazine and online including the annual rankings of the world’s IP law firms. He launched the conference newspapers for INTA, AIPPI and AIPLA events and has originated and moderated conferences, webinars and awards dinners for Managing Intellectual Property and organisations including EPO, WIPO, EUIPO, INTA, ECTA, UCL-IBIL and Fordham IP Institute. He is a member of MARQUES Communication and Membership Team and was an INTA Committee member.

ACADEMIC QUALIFICATIONS

MA Historical Research (Birkbeck College, London)
BA First Class Hons Modern History (Oxford University)

CONTACT DETAILS

T: 44 20 7193 0781
E: jnurton@lextelpartners.com

Jessica Seah

LEAD EDITOR, APAC

Jessica has worked in the legal industry for over 12 years, both as a marketing and communications adviser and as a legal journalist. She was most recently a senior marketing and communications manager at Norton Rose Fulbright (NRF).

Jess has particular expertise in the Asia-Pacific market. She helped with the launch of the Asia outfit of Law.com in 2011 and prior to that wrote for Asian Legal Business. Jess went in-house in 2014 and spent seven years working with Herbert Smith Freehills, K&L Gates and NRF.

Her key strengths are around crisis management, developing regional communication plans, and devising and executing major regional campaigns by marrying business and marketing objectives and ensuring results are measured and optimised. Jess has significant experience and demonstrable success in building infrastructures and best practices for legal directories, award submissions and social media engagement. At the firms where she worked, she secured numerous coveted industry awards, new directory rankings and promotions, and media coverage. She delivers training on media engagement, social media and submissions.

Jess has worked in Australia, Hong Kong, Singapore and the UK.

ACADEMIC QUALIFICATIONS

BA Journalism and Public Relations (Murdoch University, Australia)

Diploma, Law and Management (Temasek Polytechnic, Singapore)

Eileen McDermott

LEAD EDITOR, NORTH AMERICA

Eileen McDermott is a veteran IP journalist and editor with widespread knowledge of intellectual property law and legal reporting. She has more than 12 years’ experience in IP reporting and interviewing, onsite event coverage, conference production and coordination, webinar hosting, moderating panels and seminars, newsletter creation and production, and editing and ghostwriting complex content. She worked in the Legal Media Group of Euromoney Institutional Investor as a researcher and Editor-in-Chief of Benchmark: Litigation before serving as Americas Editor for Managing Intellectual Property for six years and then Editor-in-Chief for the International Trademark Association (INTA). Since 2015, she has been creating and managing original content for associations and law firms and offering a range of editorial consulting services.

ACADEMIC QUALIFICATIONS

MA Program English Literature (Hunter College, New York)

BS English Literature (SUNY College at Oneonta)

Mak Mengal

BUSINESS DEVELOPMENT DIRECTOR

Mak is an experienced business development professional, having worked in the media and events marketplace for over 12 years.

Before joining Lextel, Mak worked on content marketing campaigns for blue chip corporates including Siemens, HERE, Mastercard, Deutsche Telekom, EY, Novo Nordisk and Nokia. He brings a wealth of best practices and digital marketing skills to the legal sector including inbound marketing skills, social media expertise and the use of data analytics, tools which companies routinely employ in their client relationship management.

At Lextel, Mak assists law firms to deliver their business development goals through account-based marketing and thought leadership campaigns.

CONTACT DETAILS

E: mak.mengal@lextelpartners.com

Willem Fast

PARTNER, BUSINESS DEVELOPMENT

Willem joined Lextel in 2020 as a partner and has over 15 years’ experience in working with governmental, corporate and legal clients driving their business development through strategic marketing campaigns and inbound programmes.

Having started his career at Baker McKenzie, Willem has since held a number of leadership roles at UBM, Autonomy, Hewlett Packard and Oracle. He holds a Master’s Degree in Economics from the University of Amsterdam, and speaks Dutch, English, German and Spanish.

At Lextel, Willem leads the business development team working with client law firms to blend content and technology to deliver their business goals.

CONTACT DETAILS

T: +44 7576 675766
E: wfast@lextelpartners.com

Lisa Bowman

LEAD EDITOR, AUSTRALASIA

Lisa is a marketing, media and communications professional with more than 17 years’ experience in the areas of legal, banking, financial services and real estate. Lisa commenced her career in underwriting at Lloyd’s of London before becoming a journalist at the Financial Times and later Managing Editor for two property titles in Australia. During her career, Lisa has headed up corporate communications within Australia’s largest bank and most recently managed marketing and communications for a listed fund manager. Lisa holds qualifications in journalism, marketing and insurance.

ACADEMIC QUALIFICATIONS

Chartered Institute of Marketing (CIM) – Diploma in Professional Marketing

Chartered Institute of Insurance (CII) – Certificate in Insurance and Certificate in London Market Insurance

Certificate IV Business Management

Lucinda Maguire

EVENTS DIRECTOR, EMEA

Lucinda has worked in Events, Marketing and Operations for over 20 years. As Director of Events at Asian Legal Business and Thomson Reuters, she managed and launched legal industry events throughout Southeast Asia, Japan, China, Australia and the US. Lucinda specialises in connecting law firms with C-Suite executives via bespoke thought leadership roundtables, seminars and gala events. Lucinda is fluent in Japanese and speaks conversational Mandarin.

ACADEMIC QUALIFICATIONS

Bachelor of Arts – Sydney University (Major- Japanese, Fine Arts; Sub- Psychology)

Nigel Savage

ASSOCIATE PARTNER, NORTH AMERICA

Nigel has 15 years’ experience of legal directory publishing and in-house directory management. He was brought in by International Financial Law Review to relaunch the IFLR 1000, refocusing it on corporate finance, and then spearheaded the launch of the Legal 500 US. He subsequently was hired into a senior marketing role for leading US-based global law firm, Morrison & Foerster, where he was responsible for the firm’s worldwide strategic approach and response to directories, awards, and rankings providers. Nigel’s experience in legal publishing and in-house has given him a unique insight into what legal directories expect from law firms during the submission and research process. Before entering publishing, Nigel worked for the transaction management department at ABN Amro.

ACADEMIC QUALIFICATIONS

BA Hons Law, Modern Languages (French and Russian) (University of Cambridge)

Rachel Southcott

DIGITAL MARKETING MANAGER

Rachel has more than 6 years’ experience as a digital marketing practitioner working with firms in financial and professional services. Prior to working with Lextel, she was an Executive Marketing Director at a fintech startup where she recruited and led a team of five having previously worked in a marketing role for a UK law firm. She specialises in advising law firms on inbound marketing including data building for CRMs; social media management; and how to use content to build authority with clients and prospects.

Rachel uses HubSpot to create inbound marketing campaigns across different platforms delivering high-quality content through automated workflows. She advises firms on how to use technology to improve their marketing returns and how to implement data-driven strategies to provide measurable results.

Jonathan Andrews

LEAD EDITOR, EMEA & LATIN AMERICA

Jonathan is an experienced editor, copywriter and communications professional, who has edited publications for the World Bank, UN, OECD and ITU. He was editor of Cities Today, which focuses on innovation in the public sector covering transport, IoT, energy and smart cities. With regard to content marketing, Jonathan has advised companies such as Deloitte, IBM, Ericsson, Accenture, Siemens, Mastercard, Uber and PwC. Jonathan is a graduate of the University of Sydney with a bachelor’s degree in Economics and International Relations.

Mike Nash

ASSOCIATE PARTNER, EMEA

Mike spent 11 years at The Legal 500 where his final role was Chief Editor for all of the Legal 500 editions. Previous to this he was Editor of the Legal 500 Europe, Middle East & Africa. Having been intimately involved in developing the ranking methodology and training programmes, he knows what researchers are looking for and thus what the law firms can do to be persuasive. Mike can provide insights and solutions that may not be apparent to someone who is new to a directory-facing role, or whose function in that capacity is only one part of a wider role.

ACADEMIC QUALIFICATIONS

BA History (University of Southampton)

Andrew Short

LEAD EDITOR, EMEA & LATIN AMERICA

Andrew is an experienced financial journalist and communications professional who specialises in pensions, capital markets, institutional investment and asset management. Andrew was previously senior features writer for Professional Pensions magazine, producing content on topics related to institutional investment, fund management and regulation. Before this, he served as sub-editor at Incisive Media and worked as an editorial assistant at Haymarket Media. He has written for Euromoney, Financial News and Funds Global and advised Bradesco Asset Management on communications and content marketing.

Andrew is part of the corporate finance team at Lextel advising law firms on submissions and producing content on M&A, project finance, acquisition finance, pensions and capital markets. He speaks English and Portuguese.

Alfred Raucheisen

ASSOCIATE PARTNER, EMEA

Alfred is a results-oriented marketing and communications professional with a special focus on tax and legal services. He combines expertise in strategy and leadership with skills in brand management, communications, marketing and sales. He began his career as a communications adviser with global PR firm Burson-Marsteller then became Marketing and Communications Director at KPMG Switzerland and EMEA Tax, Marketing and Communications Director at EY.

Alfred has a strong track record in developing and implementing ambitious, creative and innovative strategies to enhance success in the market. His programmes have won numerous awards, among those International Tax Review’s Client Connection Award and Best Use of the Internet. At EY he created Tax Insights for Business Leaders, a successful web-portal and a supplement to the Financial Times. He advises law firms on communications and business development working with Lextel’s editorial team to implement new strategies.

ACADEMIC QUALIFICATIONS

Alfred holds a PhD from the University of Hamburg.

Rob Dwyer

LEAD EDITOR, LATIN AMERICA

Rob Dwyer started his career in journalism in Euromoney’s Legal Publishing Group in London, working for International Financial Law Review before moving to Euromoney’s Transportation Group and editing Air Finance Journal in New York. He then joined Risk Magazine’s New York office as corporate editor, before returning to the UK in 2002 and joining Towers Perrin in London as the firm’s UK Marketing Manager. In 2007 Rob became senior marketing manager for international law firm Davies Arnold Cooper LLP (now DAC Beachcroft), responsible for the firm’s global marketing and communications. In 2010 he re-entered the world of financial journalism and moved to São Paulo, where he became Latin American editor for Euromoney magazine.

ACADEMIC QUALIFICATIONS

BA Hons Modern History and Politics (University of Hull)

Justin Whealing

LEAD EDITOR, APAC

Justin has been working with the legal profession for two decades. As a journalist, Justin was a forceful advocate for practitioners in his native Australia before he moved into a legal consultancy role in 2015. There Justin won and led multiple mandates for law firms around Australian market entry, communications strategies, senior partner search, and law firm mergers.

He is a sought after speaker at industry events and has been a regular writer in The Australian and The Australian Financial Review. He has also published surveys and analysis that featured international legal leaders and the leading law firms in Australia and abroad. Justin joined Lextel in 2020 as a lead editor for the Asia-Pacific region.

Yuriko Hata

RESEARCH EDITOR

Yuriko has accrued significant corporate experience in Tokyo, London, Sydney and Hong Kong working for institutions in the travel, medical and tech industries. In addition to her research work at Lextel, where she has a strong focus on the Japanese legal market, Yuriko has an advisory role at Apple working on its navigation app.

ACADEMIC QUALIFICATIONS

English Language (London Study Centre)

BA Hons English Literature (Atomi University, Saitama)

Richard Boal

GRAPHIC DESIGN AND ART DIRECTOR

Richard has been a graphic designer for 17 years and specialises in driving business growth with content marketing and branding campaigns. As well as designing advertising artwork, magazines, apps, e-books, event materials, brochures, website materials, white papers and reports, he has worked on content marketing campaigns for Philips, Siemens, Citi, PwC, Ericsson, NEC and IBM. He has designed reports and magazines for UN agencies and development banks including UN-Habitat, KfW, China Development Bank and Agence Française de Développement and has worked on B2B titles for smart cities and climate and infrastructure nance. He has worked in both design studios and for publishers having studied Art, Design & Technology in the UK and Spain. He is proficient in Adobe Design: Indesign, Photoshop and Illustrator.

Ian Wall

LEAD EDITOR, EMEA & LATIN AMERICA

Ian is a UK Chartered Trade Mark Attorney with around 15 years’ private practice experience, through which he has amassed significant knowledge of both European and Latin American trade mark law and procedure. Most recently he headed up the international arm of one of Latin America’s leading intellectual property practices, overseeing legal strategy and client communications for the firm’s English-speaking clients in administrative litigation matters. His excellent written communication skills among others also meant he became heavily involved in the firm’s marketing activities, including legal directory submissions and client engagement through thought leadership. In 2020 he decided to focus his career full-time on assisting law firms to promote their achievements and expertise.