by Richard Forster | Nov 19, 2024 | Uncategorized
Following on from my colleague’s post on how to create effective content despite time and budget constraints, this article looks at the wider issue of which tactics to adopt to attract new clients. Content marketing should certainly be one of them. But what do we mean...
by James Nurton | Nov 19, 2024 | Uncategorized
Why don’t more law firms publish interesting, informative annual reports? The short answer is that most of them don’t have to. Unlike public companies who have shareholders and creditors, partnerships are not obliged to provide detailed financial statements or...
by Stephen Mulrenan | Nov 19, 2024 | Uncategorized
In one of his last errands as outgoing President of the European faction of the Legal Marketing Association (LMA), former Orrick CMO Jon Brewer welcomed many of his London-based peers at the LMA’s Autumn Social in late October. Lextel partners Richard Forster and...
by Stephen Mulrenan | Nov 15, 2024 | Uncategorized
Sophia PK Yap, chief legal officer and proud co-owner at Hong Kong Broadband Network (HKBN), is quite the entrepreneur. Having moved in-house early in her career, she has worked across healthcare, real estate, investments and telecommunications, where she is now...
by Stephen Mulrenan | Sep 13, 2024 | Uncategorized
The end of year is a busy time for legal events, so we have curated the following for you as they represent useful networking opportunities: Date Event Location 15-20 Sep IBA Annual Conference Mexico City 24-27 Sep MARQUES 38th Annual Conference * Stockholm 3 Oct ICON...
by Stephen Mulrenan | Sep 12, 2024 | Uncategorized
According to Passle’s 2024 Legal Marketing Leadership Survey, published in August, managing partners and CMOs at 200 of the top law firms in the UK, US and Canada said their top priorities for driving growth over the next 12 months were investing in digital and...
