by Stephen Mulrenan | Sep 13, 2024 | Uncategorized
The end of year is a busy time for legal events, so we have curated the following for you as they represent useful networking opportunities: Date Event Location 15-20 Sep IBA Annual Conference Mexico City 24-27 Sep MARQUES 38th Annual Conference * Stockholm 3 Oct ICON...
by Stephen Mulrenan | Sep 12, 2024 | Uncategorized
According to Passle’s 2024 Legal Marketing Leadership Survey, published in August, managing partners and CMOs at 200 of the top law firms in the UK, US and Canada said their top priorities for driving growth over the next 12 months were investing in digital and...
by Bonnie De Jonquieres | Aug 26, 2024 | Uncategorized
Lextel’s Bonnie de Jonquieres spoke to Reign Lee, Head of Strategy at Van Bael & Bellis, about her background as a musician, her move into law, and how keeping the client perspective at the forefront of any BD/Marketing initiative is vital to building authentic...
by Bonnie De Jonquieres | May 7, 2024 | Uncategorized
Lextel’s Bonnie de Jonquieres spoke to Katherine Hutchinson, Senior Manager of BD at Canadian law firm Bennett Jones, about her background in the British Army and how it is an asset to her role, her involvement as Chair of the IBA’s BD & Marketing Subcommittee,...
by Bonnie De Jonquieres | Jan 25, 2024 | Uncategorized
A big part of any legal PR and marketing professional’s role is pitching and securing stories with the media. To do this effectively you must know how to craft a solid pitch that will catch the attention of a busy reporter. Here are five tips to help you grab the...
by Bonnie De Jonquieres | Jan 22, 2024 | Uncategorized
For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an...
