Social Media & PR
What’s your story?
Public relations and social media require particular relationship-building skills which we believe editorial teams excel at.
As experienced journalists from legal publishing and with former law firm marketing professionals in our team, we have contacts with specialist media, publishers, industry associations, event organisers and client groups that we use to enhance social media and PR campaigns.
At Lextel we work with clients to demystify social media and demonstrate how it can work to a firm’s advantage. You don’t need to be using social media all the time nor do you need to have every lawyer involved but you do need some visibility because clients are using social media as a key content resource. And they want to see content where they choose.
For firms that are new to digital PR, we can set up social media policies and train your teams on how to use social media to market the firm effectively.
For marketing teams, we provide a full support service for social media advertising.
This includes demonstrating how to use LinkedIn to promote your content to targeted contacts and helping your firm to implement campaigns to drive engagement and stay ahead of the competition.