Thought Leadership

“For professional services firms, thought leadership is the single most powerful tool to position the business, build brand and sell services.”

– Maureen Broderick, The Art of Managing Professional Services

The Value of Content

Clients value content that makes them better prepared for an internal meeting, or that means that their team is informed on how new regulations might affect their industry, or that can give them strategic input to their business forecasts or review of operational risk.

Standing out as an authority on the major challenges facing your clients and prospects is a powerful position but few firms are attaining this through their current approach.

Blog & Newsletter Content

We assist law firms with website content as well as writing and editing newsletters. For lawyers short of time or for those looking for support from professional editors/marketers, we can create content or advise on how to achieve maximum outreach for your firm’s insights.

Thought Leadership Reports

As well as researching and writing thought leadership and data-based reports for law firms, we develop reports from virtual and in-person events. Firm invest resources and sponsorship into events yet often fail to capture the insights which can drive valuable engagement with both clients and prospects.

Webinars

We will suggest topics, invite high-level speakers, market, host and moderate the webinar, and create content around the key takeaways. We undercut the fees of legal publishers and commercial conference companies and pass the savings to you.

Video / Podcasts

We have done both videos and podcasts for clients.  We have produced videos, for example, by interviewing partners around a content series released for clients.

To discuss how to do thought leadership effectively, please complete the form below and one of our team will be in touch.