Our Thinking
The four best tactics to attract new clients
Following on from my colleague’s post on how to create effective content despite time and budget constraints, this article looks at the wider issue of which tactics to adopt to attract new clients. Content marketing should certainly be one of them. But what do we mean by content marketing and how effective is it in...
Time to consider the annual report
Why don’t more law firms publish interesting, informative annual reports? The short answer is that most of them don’t have to. Unlike public companies who have shareholders and creditors, partnerships are not obliged to provide detailed financial statements or information on progress in areas such as sustainability...
LMA Europe goes from strength to strength
In one of his last errands as outgoing President of the European faction of the Legal Marketing Association (LMA), former Orrick CMO Jon Brewer welcomed many of his London-based peers at the LMA’s Autumn Social in late October. Lextel partners Richard Forster and Stephen Mulrenan were delighted to attend the...
GC urges law firms to provide more innovative content
Sophia PK Yap, chief legal officer and proud co-owner at Hong Kong Broadband Network (HKBN), is quite the entrepreneur. Having moved in-house early in her career, she has worked across healthcare, real estate, investments and telecommunications, where she is now facilitating the roll-out of innovative solutions and...
Upcoming events
The end of year is a busy time for legal events, so we have curated the following for you as they represent useful networking opportunities: Date Event Location 15-20 Sep IBA Annual Conference Mexico City 24-27 Sep MARQUES 38th Annual Conference * Stockholm 3 Oct ICON APAC Conference Brisbane 10 Oct ICON APAC...
Thought leadership: how to overcome budget constraints
According to Passle’s 2024 Legal Marketing Leadership Survey, published in August, managing partners and CMOs at 200 of the top law firms in the UK, US and Canada said their top priorities for driving growth over the next 12 months were investing in digital and becoming thought leaders. But how best to go about the...
Driving strategic change and innovation at an international law firm
Lextel’s Bonnie de Jonquieres spoke to Reign Lee, Head of Strategy at Van Bael & Bellis, about her background as a musician, her move into law, and how keeping the client perspective at the forefront of any BD/Marketing initiative is vital to building authentic relationships. Tell us about your background – from...
How a mission-based mindset to BD can reap dividends
This week's IBA Annual Conference got underway at the weekend with the second edition of the High Tide Conference, the IBA's Law Firm Management Committee day for BD and marketing professionals. Conference Chair Katherine Hutchinson, Senior Manager of BD at Canadian law firm Bennett Jones, welcomed 100+ delegates...
Five tips for pitching legal media
A big part of any legal PR and marketing professional’s role is pitching and securing stories with the media. To do this effectively you must know how to craft a solid pitch that will catch the attention of a busy reporter. Here are five tips to help you grab the media space you’re after: 1) Take the time to...
How to improve the relationship between the lawyers and MBD function
For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an in-house MBD function and engaging a strong team and...