Our Thinking
Five benefits of email marketing in the legal sector
Email marketing is used across a range of business sectors and is part of most legal marketing teams' playbook. It is a cost-effective marketing tool that can reach target audiences in an impactful and personalised way. Five benefits to using email marketing in the legal sector are: 1) Tailor-made content...
What to consider when choosing your content agency
On the day of the opening ceremony of #IBAparis2023, members of the marketing and business development (MBD) subcommittee of the IBA’s law firm management committee hosted their first High Tide conference, where they highlighted some of the key marketing and BD issues facing law firms today. The first panel...
What in-house counsel need from law firm marketing
Lextel's Bonnie de Jonquieres spoke to Ben White, the founder of Crafty Counsel, on why he has set up a new community for legal service buyers and how law firms can do better in their outreach to clients and in-house counsel. Can you share your background with us? I’m the Founder of Crafty Counsel, a community for...
How do I know if my marketing is working?
One of the challenges for marketing and business development professionals in law firms is showing the value of the campaigns and initiatives they undertake and ultimately the return on investment. While the mindset has shifted in commercial law firms towards realising that doing a good legal job for your client does...
See you in Paris!
In just under two months' time, more than 5,000 legal professionals from over 130 jurisdictions will gather in Paris for the sector's leading networking and BD event - the International Bar Association's (IBA's) annual conference. Joining them will be two of Lextel's leadership team, Richard Forster and Stephen...
Why you should be upgrading your CRM system
Customer Relationship Management (CRM) systems are software tools which help a professional services firm track communications to and from clients. They contain a record of the client’s contact details but also show all subsequent interactions by members of the firm with that client. They are like a phone book and...
Interview: Kathryn Szymczyk, Global Business Development Senior Manager IP at Gowling WLG
In the latest Lextel interview, Kathryn Szymczyk of Gowling WLG talks about moving from legal practice to business development, the importance of coordination, future planning - and her favourite cities. What is your background? My career has had three main stages. First, I practised trademark law for 12 years,...
Are billable hour targets hurting career development?
As has been widely reported, corporate lawyers' salaries have been booming since the pandemic, driven by growing volumes of work and shortages of qualified staff. One consequence of this is longer working hours and higher targets, as firms seek value for their investment. Unfortunately, this leaves less time for...
New office for Lextel
Lextel has moved to a new office in central London, opposite the Royal Courts of Justice. The new address is 231-232 Strand, London WC2R 1DA. The nearest stations are Temple (underground) and Blackfriars (underground and main line). Our telephone numbers and other contact details are unchanged. The office is located...
Interview: Karen Morton, Chief Marketing Officer at Cleary Gottlieb
Legal MBD specialist Karen Morton has recently joined Clearly Gottlieb, having previously held various roles at Simmons & Simmons and Hogan Lovells. In this interview, she talks about the importance of analytics, the role of technology and the changing shape of the profession. How did you start work in MBD? I...