Directory Submissions – AZB & Partners
Indian firm AZB & Partners was consistently ranked in band 1 in Chambers Global for its core practice areas of capital markets, M&A and project finance but asked Lextel to assist with improving its rankings in other practice areas to support its marketing as a full-service firm.
Training – Wolf Theiss
As well as assisting firms with drafting and reviewing submissions, we provide training on how to improve a firm’s submissions process as well as the best practices to adopt to maximise results.
Thought Leadership – Cyril Amarchand Mangaldas
Good thought leadership projects need to not only provide original insights to the market but to deliver on the business goals of the client. Lextel partners Stephen Mulrenan and Richard Forster explain how we achieved this by setting a strategy for the firm and delivering reports and content to meet the firm’s objectives.
Video – Hogan Lovells
Lextel partner James Nurton reveals how he assisted Hogan Lovells to showcase its array of brand specialists from product liability lawyers through antitrust, intellectual property and M&A partners, who explain how managing brands goes far beyond trademark registration.
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