by Bonnie De Jonquieres | Jan 22, 2024 | Uncategorized
For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an...
by Bonnie De Jonquieres | Jan 11, 2024 | Uncategorized
Email marketing is used across a range of business sectors and is part of most legal marketing teams’ playbook. It is a cost-effective marketing tool that can reach target audiences in an impactful and personalised way. Five benefits to using email marketing in...
by Stephen Mulrenan | Dec 19, 2023 | Uncategorized
On the day of the opening ceremony of #IBAparis2023, members of the marketing and business development (MBD) subcommittee of the IBA’s law firm management committee hosted their first High Tide conference, where they highlighted some of the key marketing and BD issues...
by James Nurton | Aug 30, 2023 | Uncategorized
In the latest Lextel interview, Kathryn Szymczyk of Gowling WLG talks about moving from legal practice to business development, the importance of coordination, future planning – and her favourite cities. What is your background? My career has had three main...
by James Nurton | Jun 27, 2023 | Uncategorized
Legal MBD specialist Karen Morton has recently joined Clearly Gottlieb, having previously held various roles at Simmons & Simmons and Hogan Lovells. In this interview, she talks about the importance of analytics, the role of technology and the changing shape of...
