by Bonnie De Jonquieres | Jan 22, 2024 | Uncategorized
For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an...
by Stephen Mulrenan | Dec 19, 2023 | Uncategorized
On the day of the opening ceremony of #IBAparis2023, members of the marketing and business development (MBD) subcommittee of the IBA’s law firm management committee hosted their first High Tide conference, where they highlighted some of the key marketing and BD issues...
by James Nurton | Jun 27, 2023 | Uncategorized
Legal MBD specialist Karen Morton has recently joined Clearly Gottlieb, having previously held various roles at Simmons & Simmons and Hogan Lovells. In this interview, she talks about the importance of analytics, the role of technology and the changing shape of...
by Richard Forster | May 13, 2023 | Uncategorized
A survey undertaken by Passle in April revealed some candid views from general counsel (GCs) on the content marketing that they receive from law firms. From a sample of 100 GCs split equally between the US and UK, only 8% said that their firms delivered enough timely...
