Directory Submissions – AZB & Partners
A Band-1 corporate finance law firm in India instructed Lextel to assist the firm with its Chambers submissions across a number of non-core areas of law with the aim of promoting itself as a full-service firm and getting better visibility for non-core areas in the Chambers rankings.
WHAT WE DID
Lextel assigned one of its senior partners to the client with significant and directly relevant experience in the jurisdiction. Working with the raw data provided by the firm, our partner interviewed the respective heads of practice in order to draft a compelling narrative as to why each practice should be considered for a higher ranking. In this example, greater emphasis was placed on the selection and preparation of client referees, as well as on drawing attention to the high-profile, diverse, cross-border and complex nature of the firm’s mandates.
AZB was promoted from Band 2 to Band 1 for Dispute Resolution and from ‘Recognised Practitioner’ to Band 3 for Insurance. AZB also achieved a Band 2 ranking for White Collar Crime having previously been unranked.
“With Lextel’s assistance we saw a huge shift in our Chambers rankings, and we are looking forward to collaborating once again.”
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