In a market where there are many technically skilled individuals, providing insights is a powerful way for law firms to demonstrate why their team is different.

High-quality content and well-produced thought leadership reinforce the trust that in-house counsel give to firms, provide the added value that clients crave from their external advisers, and broker new relationships within clients and prospects.

But making content marketing work for law firms is a challenge. Lawyers are under pressure to deliver billable hours. They often lack clarity on what clients want. There is a bewildering choice of marketing options. And partners want to see a clear return on investment.

Lextel is the first global marketing agency dedicated to the legal industry. Founded by legal editors, former in-house counsel and marketing managers from leading commercial firms, we have devised proprietary programmes to transform how firms deliver their marketing to generate new relationships and drive business growth.