Be the change you want to see

Be the change you want to see

While the concepts of paid media, owned media and earned media are well known, less well understood is the relationship between the latter two When Mahatma Gandhi famously said, “You must be the change you wish to see in the world”, he was not of course discussing the...
A new era for life sciences

A new era for life sciences

Interviewed on the flagship BBC radio programme Today in November last year, AstraZeneca chief executive Pascal Soriot launched a strong defence of the pharmaceutical industry and in particular the role of IP rights in incentivising research into new drugs. He was...