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How to improve the relationship between the lawyers and MBD function

How to improve the relationship between the lawyers and MBD function

by Bonnie De Jonquieres | Jan 22, 2024 | Uncategorized

For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an...
Interview: Karen Morton, Chief Marketing Officer at Cleary Gottlieb

Interview: Karen Morton, Chief Marketing Officer at Cleary Gottlieb

by James Nurton | Jun 27, 2023 | Uncategorized

Legal MBD specialist Karen Morton has recently joined Clearly Gottlieb, having previously held various roles at Simmons & Simmons and Hogan Lovells. In this interview, she talks about the importance of analytics, the role of technology and the changing shape of...

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