How do I know if my marketing is working?
One of the challenges for marketing and business development professionals in law firms is showing the value of the campaigns and initiatives they undertake and ultimately the return on investment. While the mindset has shifted in commercial law firms towards...
Why you should be upgrading your CRM system
Customer Relationship Management (CRM) systems are software tools which help a professional services firm track communications to and from clients. They contain a record of the client’s contact details but also show all subsequent interactions by members of the firm...