by Richard Forster | Nov 19, 2024 | Uncategorized
Following on from my colleague’s post on how to create effective content despite time and budget constraints, this article looks at the wider issue of which tactics to adopt to attract new clients. Content marketing should certainly be one of them. But what do we mean...
by Richard Forster | Sep 11, 2023 | Uncategorized
One of the challenges for marketing and business development professionals in law firms is showing the value of the campaigns and initiatives they undertake and ultimately the return on investment. While the mindset has shifted in commercial law firms towards...
by Richard Forster | Sep 2, 2023 | Uncategorized
Customer Relationship Management (CRM) systems are software tools which help a professional services firm track communications to and from clients. They contain a record of the client’s contact details but also show all subsequent interactions by members of the firm...
by Richard Forster | May 13, 2023 | Uncategorized
A survey undertaken by Passle in April revealed some candid views from general counsel (GCs) on the content marketing that they receive from law firms. From a sample of 100 GCs split equally between the US and UK, only 8% said that their firms delivered enough timely...
