by Stephen Mulrenan | Dec 19, 2023 | Uncategorized
On the day of the opening ceremony of #IBAparis2023, members of the marketing and business development (MBD) subcommittee of the IBA’s law firm management committee hosted their first High Tide conference, where they highlighted some of the key marketing and BD issues...
by Bonnie De Jonquieres | Oct 25, 2023 | Uncategorized
Lextel’s Bonnie de Jonquieres spoke to Ben White, the founder of Crafty Counsel, on why he has set up a new community for legal service buyers and how law firms can do better in their outreach to clients and in-house counsel. Can you share your background with...
by Richard Forster | Sep 11, 2023 | Uncategorized
One of the challenges for marketing and business development professionals in law firms is showing the value of the campaigns and initiatives they undertake and ultimately the return on investment. While the mindset has shifted in commercial law firms towards...
by Stephen Mulrenan | Sep 5, 2023 | Uncategorized
In just under two months’ time, more than 5,000 legal professionals from over 130 jurisdictions will gather in Paris for the sector’s leading networking and BD event – the International Bar Association’s (IBA’s) annual conference. Joining...
by Richard Forster | Sep 2, 2023 | Uncategorized
Customer Relationship Management (CRM) systems are software tools which help a professional services firm track communications to and from clients. They contain a record of the client’s contact details but also show all subsequent interactions by members of the firm...
by James Nurton | Aug 30, 2023 | Uncategorized
In the latest Lextel interview, Kathryn Szymczyk of Gowling WLG talks about moving from legal practice to business development, the importance of coordination, future planning – and her favourite cities. What is your background? My career has had three main...
