by Bonnie De Jonquieres | Jan 25, 2024 | Uncategorized
A big part of any legal PR and marketing professional’s role is pitching and securing stories with the media. To do this effectively you must know how to craft a solid pitch that will catch the attention of a busy reporter. Here are five tips to help you grab the...
by Bonnie De Jonquieres | Jan 22, 2024 | Uncategorized
For lawyers, there is sometimes an impression that only billable work is worthwhile, and that marketing and business development (MBD) is ineffective. The reality though is that MBD is a huge part of being a successful law firm. Most top-tier law firms have an...
by Bonnie De Jonquieres | Jan 11, 2024 | Uncategorized
Email marketing is used across a range of business sectors and is part of most legal marketing teams’ playbook. It is a cost-effective marketing tool that can reach target audiences in an impactful and personalised way. Five benefits to using email marketing in...
by Stephen Mulrenan | Dec 19, 2023 | Uncategorized
On the day of the opening ceremony of #IBAparis2023, members of the marketing and business development (MBD) subcommittee of the IBA’s law firm management committee hosted their first High Tide conference, where they highlighted some of the key marketing and BD issues...
by Richard Forster | May 13, 2023 | Uncategorized
A survey undertaken by Passle in April revealed some candid views from general counsel (GCs) on the content marketing that they receive from law firms. From a sample of 100 GCs split equally between the US and UK, only 8% said that their firms delivered enough timely...