Our Thinking
Interview: Karen Morton, Chief Marketing Officer at Cleary Gottlieb
Legal MBD specialist Karen Morton has recently joined Clearly Gottlieb, having previously held various roles at Simmons & Simmons and Hogan Lovells. In this interview, she talks about the importance of analytics, the role of technology and the changing shape of the profession. How did you start work in MBD? I...
Lextel editor attempts world’s first expedition in Arctic
Lextel editor Mark Agnew will attempt to kayak the Arctic’s historic Northwest Passage in July and raise £25,000 for an outdoors education charity. Together with his three teammates (known as the Arctic Cowboys), Mark will embark on the 2,000-mile journey from Bylot Island, Nunavut, Canada on 1 July. Each day, they...
It’s all about the Chat
In early April, social media platforms were being flooded with helpful posts by well-meaning techies on “everything you need to know” about AutoGPT, the latest iteration in an artificial intelligence race that you may be feeling somewhat overwhelmed by. Having just learned how to best phrase your ‘prompts’ to...
The four stages to building high-quality content for clients
A survey undertaken by Passle in April revealed some candid views from general counsel (GCs) on the content marketing that they receive from law firms. From a sample of 100 GCs split equally between the US and UK, only 8% said that their firms delivered enough timely and relevant content. Yet as the survey showed,...
The Great Resignation – threat or opportunity?
The Great Resignation (or the Big Quit) is a challenge for all professions, and especially the legal profession. Following the COVID-19 pandemic, many workers are reassessing their priorities, while labour shortages in many sectors (including legal) ensure it will be a buyer’s market in recruitment for the...
How Pinsents turned Content Marketing into a Powerful Marketing Tool
Pinsent Masons has been investing in jargon-free, accessible content for two decades winning new clients and attracting top talent Matthew Magee has witnessed first-hand the benefits of content marketing and high-quality articles published by in-house journalists rather than lawyers Magee is head of digital content...
Be the change you want to see
While the concepts of paid media, owned media and earned media are well known, less well understood is the relationship between the latter two When Mahatma Gandhi famously said, “You must be the change you wish to see in the world”, he was not of course discussing the merits of a well-crafted content marketing...
A new era for life sciences
Interviewed on the flagship BBC radio programme Today in November last year, AstraZeneca chief executive Pascal Soriot launched a strong defence of the pharmaceutical industry and in particular the role of IP rights in incentivising research into new drugs. He was speaking as the company opened its new £1 billion...